Wednesday, January 12, 2011

the stay hotel

Affiliate program research of Amazon and Expedia


Amazon


- What is the commission?
up to 15% of commission fees offered by amazon with every single product sold.


  1. flat 4%
  2. performance based 4-15%
Fixed Advertising Fee Rates for Specific Product Categories
Referral Rates
Volume-Based Advertising Fee Rates for General Products
Referral Rates


- What is the Marketing support?
   3 ways to join in Amazon affiliate program






Expedia 


- what is the commission?

  1. 12% of the sale





-what is the Marketing support


Get 24/7 access to the top Expedia banners, links, and booking engines via Commission Junction, our affiliate network partner



  1. banners
  2. link
  3. email
  4. button
  5. catalog

course jan 12

- ancillary revenue vs affiliate revenue

- outcome
understand the use of affiliate programs for revenue + value creation

- tablethotels.fr

- whotel boutique

Wednesday, January 5, 2011

course jan. 5th

-Competitive set vs online competitive set

-Work orders: A work order (known as works order outside of the United States because the work is produced in a manufacturing area known as the works) or job order (sometimes job ticket or work ticket, as it often has some type of ticket attached) is an order received by an organization from a customer or client, or an order created internally within the organization. A work order may be for products or services. -wiki

-Mystery guest / mystery shopping: A mystery shopper or mystery guest scheduled via Coyle will experience every aspect of your value proposition through the eyes of a typical guest. link

Tuesday, January 4, 2011

6 senses