Hospitality Think Tank

Hospitality Think tank

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PEERINDEX

Peerindex

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fev. 2 course

• CLV customer liftime value

In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

                                                                                                   -------WIki

• Groupon

the stay hotel

Presentation1

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Affiliate program research of Amazon and Expedia

Amazon


- What is the commission?
up to 15% of commission fees offered by amazon with every single product sold.

1. flat 4%
2. performance based 4-15%

Fixed Advertising Fee Rates for Specific Product Categories

Volume-Based Advertising Fee Rates for General Products

- What is the Marketing support?
   3 ways to join in Amazon affiliate program

Expedia 


- what is the commission?

1. 12% of the sale

-what is the Marketing support


Get 24/7 access to the top Expedia banners, links, and booking engines via Commission Junction, our affiliate network partner

1. banners
2. link
3. email
4. button
5. catalog

course jan 12

- ancillary revenue vs affiliate revenue

- outcome
understand the use of affiliate programs for revenue + value creation

- tablethotels.fr

- whotel boutique

analysis of reviews

Hotel reputation

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