Think tank
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Sunday, April 17, 2011
Wednesday, April 6, 2011
class assignment
Only Amercian people, more than 18 years old: the voyagers, the young people, retired people1. What customer groups - communities of interest are being targeted
- More followers Expedia
2. What actions are being provoked.
- Share information to friends.
- Participate the game in order to be winners.
The incentives are appropriate for the targeted customers. We can choose the people whom we want to travel with for free. However, in general it is not appropriate. They contribute a lot for the game but in fact the people participate the game dont feel interesting as expected.3. Are the incentives appropriate
This campaign is not working very well.
4. Will these campaigns work - yes, why - no, why not
- People can not know details of the tours ( hotels, flights) . The introductions of the prices and the tours are very general.
- People do not know how Expedia chooses the winners. Maybe it chooses its neighbours, employees, etc. The users play for nothing.
non, it won't. these social network are used as a private communicate tool for the most people
5. Do commercial campaigns change the essential nature of the social network used.
Sunday, April 3, 2011
Thursday, March 17, 2011
Wednesday, March 9, 2011
klout scores
How can a hotel use Klout scores to improve customer communications
- find a influencer on klout who talked about our hotel
- go to their page on social media
- find their personal interests
- inform the services that provided in our hotel that he might be interested in
- ex: if his is a sports lover, send him a customized message and inform him that our hotel provides a free morning jogging service which provide a free jogging route to download, a free bottle of water, and a towl
class march 9th
- google place what is google place
location based service
local business registration
paper click
map
organic results
photo uploaded by hoteliers
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