class assignment

1. What customer groups - communities of interest are being targeted

Only Amercian people, more than 18 years old:  the voyagers, the young people, retired people

2. What actions are being provoked.

- More followers Expedia 
- Share information to friends.
- Participate the game in order to be winners. 

3. Are the incentives appropriate

 The incentives are appropriate for the targeted customers. We can choose the people whom we want to travel with for free. However, in general it is not appropriate. They contribute a lot for the game but in fact the people participate the game dont feel interesting as expected. 

4. Will these campaigns work - yes, why - no, why not

This campaign is not working very well.
- People can not know details of the tours ( hotels, flights) . The introductions of the prices and the tours are very general.
- People do not know how Expedia chooses the winners. Maybe it chooses its neighbours, employees, etc. The users play for nothing.

5. Do commercial campaigns change the essential nature of the social network used.

non, it won't. these social network are used as a private communicate tool for the most people