This is an article about how the hotels should use the facebook more efficiently as a channel of communication tool that I found on the hotelmarketing.com.
Nowadays, more and more hotels have their own account on facebook, especially those international hotel chains. Most of them use facebook as a social communication network tool. They use facebook for announcing latest news, for informing their guests or visitors about events that will be soon taken place in the hotel and their new recruit etc.
Let's take Hotel Crillon Paris for exemple, it is a very good exemple for this topic. The Hotel Crillion Paris has an offcial fan page on the facebook. This page is updated regularly, the latest article is posted on
november 22, 2010 which is about celebrating their chef sommelier Mr. David Biraud who had juste won the seconde place in the best sommelier of Europe 2010 contest.
In my opinion this is a better way of communication, because it creates an interaction between the guests and the hotel. Not as the advertisement on the magazine or newsletter that the hotel sends to the customer, facebook is more like an informal way of social media, and it would be more easy to be accepted by the past guests or the potential guests.
It is very true that there are better ways to use facebook for a company. That said, I am not sure FB is the most professional way to keep in touch and interact with your customers if you are looking after a "luxury brand". I wouldn't be surprise if FB was to launch a facebook "pro" one day (or somebody else...) but at the moment I really don't think it is the right thing to do...
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ReplyDeleteLately I read a study about whether people trust brands and organization publications in social networks. According to that article social networks are the second most trusted source for information.
ReplyDeleteThe fact is that when sharing information within social networks companies may gain credibility among the consumers, and in this case hotels' guests.