Now is the time for hotel marketers to shift focus from price to value
For the hotel managers, there is a new trend that has been more and more awared of:customers' value is much more than pricing.
As the technique advance, and the various channel for the clients to get information, when a client face those choices, they become much more rational, what is really important for them is the additional value behind the offer, not a simple price reduction.
So the hotel managers must think about how to bring more value to the product or service they sell. Fisrt thing is to make your product different from the others'.
If someone have the budget to take the Whole family spend a summer vacation, when they book the hotel, they are expecting a unique experience：map and local tour guide available in their room which make their trip more convenient, free acces to the fitness room and swimming pool for the hotel guests etc. These services won't take the hotel too much money, but can make your past guests more loyal, and make them want to come back again, or introduce to their friends.
click here for the article
Monday, December 13, 2010
Wednesday, December 8, 2010
Article recap week 2
How to use negative reviews
For a hotel manager, a negative review from a guest might not always be a bad thing to the hotel. That depends on how you react based on this review.
The most important thing is that you can not ignore it. In order to attract one new client, hotel have to spend a lot on marketing. But one only negative review ignored could cause us loose this client. Because the client would feel that his/her oppinion has not been respected and the next time he/her come to the hotel, the same problem would still occur.
Once we understand their problem, we should then react in regard of this negative review; firstly send a messgage to the clients to thank them helping us improve our service. Then explain to the guest why this problem happened. If necessary, once the problem have been solved, send a feedback to the client to show that we really concerned about their complain and have solved them correctly. Then we might gain back a client that we areadly lost.
click here for the article
For a hotel manager, a negative review from a guest might not always be a bad thing to the hotel. That depends on how you react based on this review.
The most important thing is that you can not ignore it. In order to attract one new client, hotel have to spend a lot on marketing. But one only negative review ignored could cause us loose this client. Because the client would feel that his/her oppinion has not been respected and the next time he/her come to the hotel, the same problem would still occur.
Once we understand their problem, we should then react in regard of this negative review; firstly send a messgage to the clients to thank them helping us improve our service. Then explain to the guest why this problem happened. If necessary, once the problem have been solved, send a feedback to the client to show that we really concerned about their complain and have solved them correctly. Then we might gain back a client that we areadly lost.
click here for the article
Wednesday, December 1, 2010
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