Now is the time for hotel marketers to shift focus from price to value
For the hotel managers, there is a new trend that has been more and more awared of:customers' value is much more than pricing.
As the technique advance, and the various channel for the clients to get information, when a client face those choices, they become much more rational, what is really important for them is the additional value behind the offer, not a simple price reduction.
So the hotel managers must think about how to bring more value to the product or service they sell. Fisrt thing is to make your product different from the others'.
If someone have the budget to take the Whole family spend a summer vacation, when they book the hotel, they are expecting a unique experience：map and local tour guide available in their room which make their trip more convenient, free acces to the fitness room and swimming pool for the hotel guests etc. These services won't take the hotel too much money, but can make your past guests more loyal, and make them want to come back again, or introduce to their friends.
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I totally agree.
ReplyDeleteThe customer is very sensitive to the attention he receives. The quality of service must be up to his expectations.
Information, availability, smile, patience must be a priority.
Today the customer expects more personalized services. That is precisely what makes the add value of a hotel. Without releasing the same service must be delivered to each customer to avoid falling into the trap of guest clients.
Competition among hotels require higher performance.
The staff must be trained to focus on,in order to maximize customer satisfaction figures.