Think Tank

Think tank

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class assignment

1. What customer groups - communities of interest are being targeted

Only Amercian people, more than 18 years old:  the voyagers, the young people, retired people

2. What actions are being provoked.

- More followers Expedia 
- Share information to friends.
- Participate the game in order to be winners. 

3. Are the incentives appropriate

 The incentives are appropriate for the targeted customers. We can choose the people whom we want to travel with for free. However, in general it is not appropriate. They contribute a lot for the game but in fact the people participate the game dont feel interesting as expected. 

4. Will these campaigns work - yes, why - no, why not

This campaign is not working very well.
- People can not know details of the tours ( hotels, flights) . The introductions of the prices and the tours are very general.
- People do not know how Expedia chooses the winners. Maybe it chooses its neighbours, employees, etc. The users play for nothing.

5. Do commercial campaigns change the essential nature of the social network used.

non, it won't. these social network are used as a private communicate tool for the most people

- difference between social media & social network
social media: google place / online news
social network: facebook/ youtube/ twitter

Digital-marketing recap

Mid-term influence marketing

Open publication - Free publishing - More influenc

klout scores

How can a hotel use Klout scores to improve customer communications

• find a influencer on klout who talked about our hotel
• go to their page on social media
• find their personal interests
• inform the services that provided in our hotel that he might be interested in
• ex: if his is a sports lover, send him a customized message and inform him that our hotel provides a free morning jogging service which provide a free jogging route to download, a free bottle of water, and a towl

class march 9th

• google place  what is google place

location based service

local business registration

paper click

map

organic results

photo uploaded by hoteliers

Hospitality Think Tank

Hospitality Think tank

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PEERINDEX

Peerindex

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fev. 2 course

• CLV customer liftime value

In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

                                                                                                   -------WIki

• Groupon

the stay hotel

Presentation1

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Affiliate program research of Amazon and Expedia

Amazon


- What is the commission?
up to 15% of commission fees offered by amazon with every single product sold.

1. flat 4%
2. performance based 4-15%

Fixed Advertising Fee Rates for Specific Product Categories

Volume-Based Advertising Fee Rates for General Products

- What is the Marketing support?
   3 ways to join in Amazon affiliate program

Expedia 


- what is the commission?

1. 12% of the sale

-what is the Marketing support


Get 24/7 access to the top Expedia banners, links, and booking engines via Commission Junction, our affiliate network partner

1. banners
2. link
3. email
4. button
5. catalog

course jan 12

- ancillary revenue vs affiliate revenue

- outcome
understand the use of affiliate programs for revenue + value creation

- tablethotels.fr

- whotel boutique

analysis of reviews

Hotel reputation

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course jan. 5th

-Competitive set vs online competitive set

-Work orders: A work order (known as works order outside of the United States because the work is produced in a manufacturing area known as the works) or job order (sometimes job ticket or work ticket, as it often has some type of ticket attached) is an order received by an organization from a customer or client, or an order created internally within the organization. A work order may be for products or services. -wiki

-Mystery guest / mystery shopping: A mystery shopper or mystery guest scheduled via Coyle will experience every aspect of your value proposition through the eyes of a typical guest. link

6 senses

THINK BIG on Prezi