Now is the time for hotel marketers to shift focus from price to value
For the hotel managers, there is a new trend that has been more and more awared of:customers' value is much more than pricing.
As the technique advance, and the various channel for the clients to get information, when a client face those choices, they become much more rational, what is really important for them is the additional value behind the offer, not a simple price reduction.
So the hotel managers must think about how to bring more value to the product or service they sell. Fisrt thing is to make your product different from the others'.
If someone have the budget to take the Whole family spend a summer vacation, when they book the hotel, they are expecting a unique experience：map and local tour guide available in their room which make their trip more convenient, free acces to the fitness room and swimming pool for the hotel guests etc. These services won't take the hotel too much money, but can make your past guests more loyal, and make them want to come back again, or introduce to their friends.
click here for the article
Monday, December 13, 2010
Wednesday, December 8, 2010
Article recap week 2
How to use negative reviews
For a hotel manager, a negative review from a guest might not always be a bad thing to the hotel. That depends on how you react based on this review.
The most important thing is that you can not ignore it. In order to attract one new client, hotel have to spend a lot on marketing. But one only negative review ignored could cause us loose this client. Because the client would feel that his/her oppinion has not been respected and the next time he/her come to the hotel, the same problem would still occur.
Once we understand their problem, we should then react in regard of this negative review; firstly send a messgage to the clients to thank them helping us improve our service. Then explain to the guest why this problem happened. If necessary, once the problem have been solved, send a feedback to the client to show that we really concerned about their complain and have solved them correctly. Then we might gain back a client that we areadly lost.
click here for the article
For a hotel manager, a negative review from a guest might not always be a bad thing to the hotel. That depends on how you react based on this review.
The most important thing is that you can not ignore it. In order to attract one new client, hotel have to spend a lot on marketing. But one only negative review ignored could cause us loose this client. Because the client would feel that his/her oppinion has not been respected and the next time he/her come to the hotel, the same problem would still occur.
Once we understand their problem, we should then react in regard of this negative review; firstly send a messgage to the clients to thank them helping us improve our service. Then explain to the guest why this problem happened. If necessary, once the problem have been solved, send a feedback to the client to show that we really concerned about their complain and have solved them correctly. Then we might gain back a client that we areadly lost.
click here for the article
Wednesday, December 1, 2010
Tuesday, November 30, 2010
Job requirements for spa manager
Although there are no mandatory requirements for spa managers, employers often prefer job candidates who have some type of formal education or training. Many technical schools, colleges and universities offer associate and bachelor's degrees in hospitality, resort or small business management. These courses train students in the fundamentals of running a business that is based on providing unique customer services.
Training or licensure in different types of massage, cosmetology and different types of beauty treatments can also be desirable for those looking for spa management positions. Many professional managers routinely take continuing education courses to keep up with trends in alternative therapies, beauty care and hospitality service.
Professionals who manage their own spas typically need additional training in small business management. They need to understand local and state licensing requirements, municipal health regulations and federal and state tax laws. Local chamber of commerce groups and small business coalitions often offer instructional classes in these matters, usually for a nominal fee.
Training or licensure in different types of massage, cosmetology and different types of beauty treatments can also be desirable for those looking for spa management positions. Many professional managers routinely take continuing education courses to keep up with trends in alternative therapies, beauty care and hospitality service.
Professionals who manage their own spas typically need additional training in small business management. They need to understand local and state licensing requirements, municipal health regulations and federal and state tax laws. Local chamber of commerce groups and small business coalitions often offer instructional classes in these matters, usually for a nominal fee.
Saturday, November 27, 2010
Article recap week 1
'How hotels are using facebook'
This is an article about how the hotels should use the facebook more efficiently as a channel of communication tool that I found on the hotelmarketing.com.
Nowadays, more and more hotels have their own account on facebook, especially those international hotel chains. Most of them use facebook as a social communication network tool. They use facebook for announcing latest news, for informing their guests or visitors about events that will be soon taken place in the hotel and their new recruit etc.
Let's take Hotel Crillon Paris for exemple, it is a very good exemple for this topic. The Hotel Crillion Paris has an offcial fan page on the facebook. This page is updated regularly, the latest article is posted on
november 22, 2010 which is about celebrating their chef sommelier Mr. David Biraud who had juste won the seconde place in the best sommelier of Europe 2010 contest.
In my opinion this is a better way of communication, because it creates an interaction between the guests and the hotel. Not as the advertisement on the magazine or newsletter that the hotel sends to the customer, facebook is more like an informal way of social media, and it would be more easy to be accepted by the past guests or the potential guests.
This is an article about how the hotels should use the facebook more efficiently as a channel of communication tool that I found on the hotelmarketing.com.
Nowadays, more and more hotels have their own account on facebook, especially those international hotel chains. Most of them use facebook as a social communication network tool. They use facebook for announcing latest news, for informing their guests or visitors about events that will be soon taken place in the hotel and their new recruit etc.
Let's take Hotel Crillon Paris for exemple, it is a very good exemple for this topic. The Hotel Crillion Paris has an offcial fan page on the facebook. This page is updated regularly, the latest article is posted on
november 22, 2010 which is about celebrating their chef sommelier Mr. David Biraud who had juste won the seconde place in the best sommelier of Europe 2010 contest.
In my opinion this is a better way of communication, because it creates an interaction between the guests and the hotel. Not as the advertisement on the magazine or newsletter that the hotel sends to the customer, facebook is more like an informal way of social media, and it would be more easy to be accepted by the past guests or the potential guests.
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